the press! Summer's coming! Sunshine, warm dry roads
and, unfortunately, a rise in the number of us who find ourselves
swelling the numbers of injured or worse riders each year.
Despite what we all claim and perhaps
believe, the vast majority of us who hurt ourselves do it
all on our own without the assistance of that cretin in the
Volvo. Why? Someone will be along soon enough to tell you
that, I'm sure.
But in the meantime,take a look at
this short film. Nothing nasty in it, just a gentle and rather
well made reminder of what we need to be thinking of.
Astonishingly enough, it was made by
those worthies at Think! who have clearly decided that actually
yes, you can have a camaign that's intelligent and even amusing
which still gets the message across...
here for the video.
Along the same lines, The Academy has just
been launched. The Academy, hosted by THINK!, will be present
at all of the British rounds of the championship. It is a
platform to deliver motorcycle safety messages to bikers both
at BSB and to the wider biking community.
The Academy is a centre for learning and is working with
top teams, manufacturers, retailers and riders to provide
advice from the experts on all aspects of safety. The Academy
has linked up with 29 major riding brands including Ducati,
Honda, Kawasaki, Shoei, Metzeler and Hein Gericke.
John Reynolds, former BSB champion, is supporting the Academy
along with current top BSB riders and will make regular appearances
at the Academy on race days. At each race the Academy will
host rider interviews, advice from the experts as well as
giveaways for top prizes including VIP tickets to races and
pillion rides. There is also a chance to talk to members of
BikeSafe, who will be encouraging riders to sign up for a
The Academy includes an exclusive Honda ride simulator. This
will be the first time that members of the public will be
able to test their skills on the simulator, giving them the
opportunity to see how good they really are.
More information on the Academy can be found on the website